Allison Philips

I am a content and communications professional well seasoned in creating advertising and marketing communications for clients across a diverse range of industries. These include financial services, technology, consulting, travel, healthcare, and education in both traditional and digital landscapes for more than a decade.

E-Mail: aphilips10@gmail.com

LinkedIn: https://www.linkedin.com/in/allison-philips-3b33b624/

SKILLS

Content Strategy. Copywriting. Design Thinking. Communications Development. Impactful content experience gleaned from campaign involvement with renowned brands including AARP, Audi, Bloomberg BNA, Blue Shield, Burger King, Citibank, Marriott, and Oracle.

PROFESSIONAL EXPERIENCE

Inova Health System: Senior Copywriter: 7/2023-8/2024: Fairfax, VA

• Conceptualized and developed creative copy that adhered to Inova’s brand voice.

• Created clear, persuasive, and original copy for digital and print multichannel marketing campaigns: digital ads, emails, social media, web content, video scripts, e-newsletters, and print advertisements.

• Developed short and long-form content that incorporated brand messaging targeted to various audiences for system initiatives, service line programs, patient education, and physician communication. Conducted interviews with doctors and other subject matter experts to write articles for Northern Virginia magazine and Inova.com.

• Translated technical healthcare information into clear and concise copy.

• Managed multiple projects simultaneously ensuring deadlines are met while maintaining high standards for execution, accuracy, and attention to detail.

• Collaborated with marketing team members and clients to ensure content aligns with strategy and overall goals.

American Public Education Inc.: Senior Copywriter: 11/2019-6/23: Arlington, VA

Created copy and content for B2C and B2B channels designed to promote American Public University and American Military University under the umbrella of the American Public University System.
Accelerated content creation through the use of artificial intelligence – Jasper AI.
Ideated and executed content strategy for channels including website, blogs, podcasts, and YouTube videos.
Generated social media elements such as Facebook and Twitter posts along with Facebook Ads.
Developed targeted blog posts on a range of themes including thought leadership, new program launches, and relevant trends.
Wrote elements from banners and email campaigns to an e-book and print ads.
Utilized Search Engine Optimization (SEO), Google Analytics, Google Search Console, Slack, and WordPress CMS.

IEC: Communications Specialist: 4/2019-8/2019: Arlington, VA

Assisted in the development, implementation, and evaluation of communications plans at an electrical trade association. Developed social media strategy for Facebook, Twitter, LinkedIn, and Instagram. Distributed emails through Higher Logic and Mailchimp.
Created an extensive range of content including press releases, email campaigns, social media posts, and website copy.
Oversaw implementation of marketing plans.
Managed development, distribution, and maintenance of all print and electronic communications including, but not limited to, newsletters, brochures, annual report, e-newsletters, and website.

John Snow Inc.: Content Strategist/Copywriter (Contract): 01/2019-03/2019: Arlington, VA

Content Consultant at John Snow Inc., a multi-national public health research and consulting firm focused on promoting and improving health in the United States and around the globe.
Developed communications strategy for a public health initiative funded by the Bill & Melinda Gates Foundation.
Created an extensive range of content materials – case studies, presentations, specialty messaging, reports, social media, and blogs – to reach diverse audiences worldwide.

AARP: Senior Copywriter (Contract): 04/2018-10/2018: Washington, DC

Consulted at AARP, a non-profit interest group focused on empowering people as they age to the tune of 38 million members.
Concepted and wrote content for multiple marketing channels at Influent50, a full-service marketing agency and a division of AARP Services, Inc.
Created copy for social media including Facebook and Twitter posts along with Facebook Ads. Originated Yahoo and Taboola Native Ads plus Google Search Ads for both AARP and external partners such as Chase and Expedia.

Accenture Federal Services/Fjord: Creative Copywriter: 06/2016-12/2017: Washington, DC

Developed compelling marketing communications, proposals, and website content for U.S. government agencies with the goal of enhancing citizen experiences at a federal contractor.
Originated engaging content narratives for Service Design/enhanced user experience projects and synthesized research data. Created internal marketing content.

Bloomberg BNA: Senior Copywriter (Contract): 09/2015-05/2016: Arlington, VA

Generated engaging marketing content – both digital and print – for multi-million-dollar marketing campaigns at an information solutions group.
Refined campaign concepts for marketing materials – emails, landing pages, and webinars.

Apptix: Marketing Communications Manager: 04/2014-05/2015: Herndon, VA

Created key product messaging and positioning initiatives for a comprehensive Cloud systems portfolio at a premier hosted solutions provider to drive aggressive revenue goals.
Collaborated closely with web team to originate website content that incorporated best practices for Search Engine Optimization, User Experience, and Content Marketing. Microsoft Partner.
Devised concepts and copy for email campaigns, lead generation materials, proposal templates, video summaries, and more with Product Marketing, Sales, Account Teams, and Engineering.

Strayer University: Marketing Communications Manager/Copywriter: 02/2013-11/2013: Herndon, VA

Created and managed marketing content across multiple channels including print, digital, and social media especially Facebook, LinkedIn, and Twitter.
Invented a tracking system for content updates.

ALLISON PHILIPS